Bayaud Enterprises is a non-profit organization that has been aiding individuals in the Denver community since 1969. The organization provides employment services to people with disabilities or that are experiencing other significant barriers to employment through various programs, such as:
Work adjustment training
General office skills training
IT career-based training
Job seeking skills
Job search and placement
Community resource navigation
The Marketing Challenge
Bayaud Enterprises has been a part of the Denver community for more than 40 years, yet has little brand or name recognition throughout the area. For an organization that depends on individual and corporate donors to fulfill their mission, this is a significant hurdle.
To help Bayaud Enterprises gain public awareness, FiG Advertising and Marketing will provide market research in target markets and the competitor landscape so that Bayaud has the strategic insights needed to inform their 2016 - 2017 marketing plan.
We will also use this research in the design and writing of their new website. The design will make information easier to find, and the copy will illuminate and enhance the brand. We will also enable the site to be more findable by developing a comprehensive search engine optimization (SEO) strategy for them as well. Stay tuned for the beautiful results.