Ad of the month: Jeff Goldblum for General Electric
Tuesday, 21 October 2014 04:59Here's a new ad of the month to leave you laughing — from General Electric. It features Jeff Goldblum promoting GE's new light bulb.
What’s In A Name: Brand Naming Tips
Wednesday, 24 September 2014 04:49In the last few months we’ve talked about image in branding, and what makes a great logo.
Move Over Millennials: Generation Z
Tuesday, 23 September 2014 07:48A lot of today’s marketing is focused on millennials (which is what most of us at FiG are considered), which makes total sense, as our generation is in its prime for consumerism. There are almost 90 million millennials and they account for nearly $1.3 trillion dollars in yearly retail spending.
Ad of the month: IKEA BookBook™
Monday, 22 September 2014 03:52Ad of the month: IKEA’s video showboating the power of an old-fashioned print catalog, which has generated more than 12 million online views so far. Because this month was also the release of the new iPhone, we thought this IKEA ad was not only clever, but well timed.
Case Study: Abraxas Logo Design
Friday, 12 September 2014 09:00If you recall in July we announced our new client: Abraxas Emporium & Hookah Lounge — a new hookah lounge opening up in the Denver area that will cater to geeks and gamers 18+.
New Client Announcement: Portocol Business Strategies
Thursday, 11 September 2014 03:11We are pleased to announce our new client: Portocol Business Strategies
Marketing Thought: Image Is Everything
Monday, 11 August 2014 07:30If you recall last month’s marketing thought, we discussed the importance of logo creation — what makes a great logo, and what it takes to invent a logo that will stand the test of time.
Case Study: Davidsons Liquors Social Media
Monday, 11 August 2014 04:09This month we take a look at our social growth efforts with Facebook for our client Davidsons Liquors.