Case Study: CoorsTek Medical

Tuesday, 28 October 2014 07:32

If you’re a Colorado native, you’re likely familiar with the Coors family, and thusly CoorsTek — the Golden, CO based ceramics and advanced-materials company that develops products for the defense, energy, and health care industries.

Google has been working to change email experience, giving users the ability to have more control over how they sort email and make email easier to deal with overall.

In today’s world most of us are privy to basic digital marketing practices – social media, email marketing, and SEO (search engine optimization), but often times we (FiG) find that a lot of our clients overlook two very obvious things that tie it all together: content marketing and marketing automation.

New Client: LessonsOnly

Tuesday, 21 October 2014 05:37

We're excited to announce our new client, LessonsOnly. 

Here's a new ad of the month to leave you laughing — from General Electric. It features Jeff Goldblum promoting GE's new light bulb.

What’s In A Name: Brand Naming Tips

Wednesday, 24 September 2014 04:49

In the last few months we’ve talked about image in branding, and what makes a great logo.

Move Over Millennials: Generation Z

Tuesday, 23 September 2014 07:48

A lot of today’s marketing is focused on millennials (which is what most of us at FiG are considered), which makes total sense, as our generation is in its prime for consumerism. There are almost 90 million millennials and they account for nearly $1.3 trillion dollars in yearly retail spending.

Ad of the month: IKEA BookBook™

Monday, 22 September 2014 03:52

Ad of the month: IKEA’s video showboating the power of an old-fashioned print catalog, which has generated more than 12 million online views so far. Because this month was also the release of the new iPhone, we thought this IKEA ad was not only clever, but well timed.

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