According to a recent eMarketer's report, at the end of September 2011, 40% of cellphone users have used mobile device to surf the internet. But, more than 70% of websites are not optimizing their sites for mobile, and most online publishers (sites with ad display) don't serve mobile ads!
FiG Advertising + Marketing knows what makes a good website, after all--we have a lot of success designing and improving our clients' websites. We know a good website will save you marketing expense, increase incoming leads, and keep your business more sustainable, especially in the economic downturn. We want to share some of our most valuable tips:
The sad fact of the matter is that only 51% of kids in Denver high schools graduate, even less in Aurora. Colorado Youth At Risk is a great organization in the Denver-metro Area that helps kids succeed in high school before they fail or drop out. They have an incredible graduation rate of 90% for kids that complete their program. So, how do they achieve such great success?
When I say "messaging", I don't mean promotional text messages or email messages in your inbox, but the content, images, and everything else that is included in the way that you talk about your brand. Consider for a moment that you are a brand and messaging is how you behave. In order to make yourself "attractive", you need to develop clear messaging to generate constant interest/attention from your audience through your actions, appearance and value as a person. This is what we call "efficient marketing communications" or effective messaging.
Burger King is advertising again, but not with their King. The second largest burger chain has planned to overhaul everything from strategy and management to their advertising and menu. The reason for the change is obvious. According to WSJ, Burger King's same-store sales have been on the decline recently while major competitors, McDonald's and Wendy have both seen sales growth at the same time.
FiG Advertising + Marketing is happy to announce Reimbursement Principles, Inc (RPI) has expanded their agency agreement with us. With the new agreement in place, FiG will help RPI reinforce their brand by refreshing the visual brand and messaging in addition to our current successful SEO efforts. To ensure their success, we will use marketing research to assess RPI's core differentiators, sales language, and customers' perspectives to inform the development of a new website and branded collateral.