A recent survey from a lead-gen company MerchantCircle/Reply.com has shown that Search Engine Optimization (SEO) is what small businesses find to be the most important marketing channel over traditional and social media. If you take a step back and think about it, it's pretty easy to see why this might be the case.
Do you remember when FiG discussed brand strategies in 2011? Branding themes continued to develop throughout the year because of their vast marketing implications, and we weren't the only ones talking. Netflix was a hot topic of conversation as they provided a great example of how quickly you can lose brand equity. Raising prices is one thing, but rebranding your DVD business as “Qwikster” only to backtrack on this decision moments later is only going to confuse your customers and hurt your brand.
In case you didn't know, FiG dedicates a monthly blog for the best and most creative ad that has caught our attention. With 2011 in the rear-view, we look back at each “Ad of the Month” to determine who shall be crowned our 2011 Ad of the Year. Despite having so many excellent choices, only one could be given such illustrious honors. This year FiG has decided to stay local with Goodwill Denver and their “Goodwill Effect” advertising campaign.
Fall River Consulting Group is now Fall River Employee Benefits, and that's not all that's new. FiG was selected as the Denver internet marketing company to redesign their website and create a tagline to reflect their new brand position.
We, at FiG Advertising + Marketing, are pleased to have been selected as the internet marketing company of choice for Belay Communications' website redesign. Their current site fails to reflect the quality of PR campaigns they generate for their clients. There are many Denver internet advertising companies out there and we think it's safe to say that Belay made the right choice.
Pinterest is the newest social media platform that presents added marketing opportunities for your brand and business. This new self-expression site encourages users to start conversations and trends by “pinning-up” their interests and images on a virtual bulletin board. With over 420 million page views to date, its popularity continues to rise since its inception in March 2010.
Twitter has finally caught up to Facebook and Google+ by introducing their new branded pages late last week. These updates allow companies to better manage their online campaigns. Currently only 21 companies have access to the new feature, but Twitter will be going public with this in the coming months. The new Twitter gives marketers more control over their company's brand page and addresses one of the major drawbacks of marketing on Twitter, impermanence.