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Social Media Strategies

Thursday, 04 August 2011 04:41

You may think you understand social media and that the rules are common sense but many companies are realizing social media is a battlefield. For a company of any size, when you enter the social media world, the competition becomes fierce. How do you win a battle like this? To start with, you need a strategy. To help you gain the advantage, FiG suggest your take into account these 4 important steps when building a social media strategy.

Is there anything as satisfying as launching a project that looks this amazing? FiG Advertising and Marketing, your humble Denver Marketing Agency, is proud to announce Amazing Moves Moving and Storage's new brand identity and website.

FiG Wins Sales Association Award

Saturday, 16 July 2011 08:09

In May, FiG was awarded "Top Companies to Sell For in Colorado" from the Sales Association. The competition was open to all companies with a professional sales presence in Colorado.

We are really happy to announce FiG's latest client: Premier Data System, Inc (PDSI), a business software solution expert that helps organizations (particularly alarm system companies) introduce automation and powerful data management into their business processes.

In our newsletter last month, we discussed Google's move into the mobile payment game with its Wallet, which requires no wallet. Google isn't the only one playing the "wallet free" payment game. On the contrary, it now faces competition from start-up company Square, a 6-month old mobile payment firm that just received $100 million investment from a venture-capital giant.

It is reported by Wall Street Journal that "Pepsi is launching its first new ad campaign for Pepsi-Cola in three years." The reason that Pepsi is turning its attention back to traditional advertising (after a sole commitment to online, social, event, and new media channels) is because its biggest brand--Pepsi-Cola slid to Number 3 in US soda sales last year, following not only Coke, but also Diet Coke. Who says traditional media is dead?

Creating Effective Loyalty Programs

Tuesday, 28 June 2011 04:16

According to the WSJ, in May 2011 US consumer confidence fell to the lowest level since Nov. 2010. Although high-end retailers, gas stations, and uniquely branded retailers have seen that sales went up, most retailers still struggle with the increasing costs, price pressure, and the economic consequences of the down-turn. Today FiG is going to share with you some thoughts on how to overcome this difficult selling season, and our discussion will focus on the topic of creating (or re-creating) an effective loyalty program.

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