Anchorman 2: The Power of Large Scale Social Marketing
Tuesday, 10 December 2013 07:43If you are not overly aware of the exact day that Ron Burgundy will grace us with his presence on the big screen, then you probably live under a rock, because the film’s social marketing effort is off the charts.
FiG Receives Two 2013 Videographer Awards
Monday, 02 December 2013 07:32From time to time we like to share our accomplishments with you and we are honored to announce that we have received two awards from the Videographer Awards 2013 competition!
Gap Responds to Racist Graffiti on #MakeLove Ad
Friday, 29 November 2013 03:00Gap launched its holiday “#makelove” campaign, but no love was given from some...
Patagonia Marketing - Crazy or Genius?
Wednesday, 27 November 2013 04:38If you happen to follow the brand Patagonia or have been paying any bit of attention to the business news headlines in the past month, you’re aware their brand is causing quite the shake-up. Patagonia is daring to be different in the retail world – where high-end apparel reigns and the consumer mindset of wanting the “newest” and “best” products is practically universal.
New Client: Creative Treatment Options
Monday, 25 November 2013 05:49FiG is pleased to announce our new relationship with Creative Treatment Options!
An Alcohol Ad Above The Rest
Monday, 18 November 2013 08:53Tullamore Dew Irish Whiskey and New York based agency Opperman Weiss have teamed up to create an all but typical advertisement.
Social Update: Instagram Launches Ads
Friday, 15 November 2013 07:59One year after being acquired by Facebook, Instagram is getting the ad treatment. Like most other social networks, companies are flooding users feeds with ads, or “sponsored” posts and tweets, and now we will have sponsored photos.
Case Study: Denver Community Credit Union Adwords Campaign
Wednesday, 06 November 2013 09:13The month of October brought about many new projects to the FiG team, but one in particular was starting an entirely new Google AdWords campaign from the bottom-up for Denver Community Credit Union.