Online Marketing Case Study - 1 Year In

Thursday, 17 March 2011 03:20

In this post we'd like to review a particular client of ours, Ceramatec, Inc. About a year and a half ago they hired FiG to completely reinvent their website.  Since then FiG has been putting significant effort into the Search Engine Optimization of that site. The results have been quite impressive.

We at FiG Advertising and Marketing are pleased to begin work on a new project for Barnacle Bookkeeping of Northglenn, Colorado. FiG will perform the following services to determine Barnacle's current brand equity and provide recommendations on the company's future branding direction. All with the goal of ultimately ensuring the correct message is reaching the proper prospects through the most effective channels thereby saving time, money, and effort in future branding and marketing efforts.

When times are tough and people are anxious there are several ways that those people can be influenced. The country has certainly been going through a down turn in terms of economics and prosperity and people are feeling it. Some want to turn that anxiety into fear and blind rage to take advantage of others for their own ends. Others however want to channel that energy in a positive direction.

Last Thursday 2/24/11, Google announced changes to its search formula to push low-quality sites lower in search rankings (those that are of low content value, copy content from other websites, and/or don't provide any new/fresh information to the audience). Word is that the new formula will affect 11.8% of search queries. Unlike numerous former changes, this time Google claims the changes would be hard not to notice.

Tracking & Measuring ROI

Friday, 25 February 2011 10:23

With today's tougher competition, market volatility, and greater individual and team accountability, you must prove that your marketing efforts are getting the desired results. Virtually every dollar you spent on marketing today must be justified as both effective and efficient in terms of Return Of Marketing Investment (ROMI). This increasing accountability has forced marketers to develop various measurement approaches. But first of all, what to measure?

Brand Navigation

Tuesday, 22 February 2011 13:31

We've discussed the reason for and directions of brand management recently, and this time we'd like to revisit the topic. We were distracted by something shiny last time, Super Bowl Ads, but we're ready to get back on topic. Today FiG is offering some specific means to help companies vitalize brands.

Fight to Win MMA Events

Friday, 18 February 2011 08:38

FiG is excited to announce a Fight Show, from our client Fight to Win, which will be an absolute game changer. We can't wait to get going with this event.

Post Super Bowl Ad Post

Tuesday, 08 February 2011 12:20

Why did FiG wait so long to discuss the Super Bowl commercials? Well, we were trying to be considerate and wait until you were sober. Now quit asking so many questions!

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