Toyota and Saatchi & Saatchi inject a bit of magic into the hybrid automobile industry with a film-feeling ad created in Italy.

The Maple Street Pie Company's brand development and logo project has been very exciting and fun for our creative FiG team. After several months of revision, we are now very excited to show you the final version of the logo!

Newspaper Makes A Can of Sardines Fresh!

Wednesday, 13 June 2012 04:49

When it comes to seafood and fish, the fresher the better! With canned sardines, this is easier said than done. Gomes da Costa, one of the five largest fish canning brands in the world tries to convince you their can of sardines is fresh as a real fish.

Effective Restaurant Marketing - The Basics

Wednesday, 06 June 2012 11:00

Restaurant sales slumped as the U.S. slipped into recession. The restaurant owners and their marketing departments have to do all they can to make sure their customers can still afford them, find them, and enjoy their meals.

FiG is excited to announce a Search Engine Optimization (SEO) project with Sign A Rama Denver, the world's largest sign company's Denver franchise.

Real Fruit Packaging - Well Done Camp!

Wednesday, 23 May 2012 07:00

Real fruit-feeling packages have been a really fun area for package experts to work on. Over the years, we've seen some creative packages that look and feel like the fruit inside:

Despite the big IPO date for Facebook last week, Pinterest is still the fastest growing social media site at this moment. Its simple and direct visual influence brings more than 4 millions visitors to the site every day.

Brand Development Strategy - Pepsi

Friday, 18 May 2012 05:00

We can't imagine how hard it has been for PepsiCo's marketing executives recently. The soft-drink category has been in decline in U.S. for seven straight years, Pepsi was losing its consumers to competitors, and brand was drifting away from its loyal consumers.

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