We are very excited to announce that FiG has awarded 2 new brand identity projects to the winners of Rocky Mountain Micro Finance Institute’s Fall 2011 Business Launch Boot Camp (RMMFI)! At FiG Advertising and Marketing we strongly believe that a new businesses needs the proper tools to survive.
American Airlines is creating a new campaign aimed at attracting business and first class travelers. This time the spotlight doesn't focus on the comfortable chairs, or the excellent service, but on the consumers. Through the tagline "Everyone is an Individual", the company aims to highlight a brand philosophy of understanding the individual flier.
Even big companies make stupid mistakes. After a decade of relationship with Amazon's website team, Target finally built and launched their own e-commerce solution on August 23. But, this isn't really good news at all. Target's customers have complained about the new website since it is launched:
Halloween is not really an ice cream holiday, but that doesn't mean you need to give up on selling it. So, says our ad of the month from Ben & Jerrys as they draw you to their Halloween-themed website.