As you might not know, the FiG Resources page represents our on-going commitment to research and understanding of the industries that our clients and prospects live in. In order to provide long-term support to our clients and audience, we believe our dedication to marketing insight is a valuable resource for you.

For a long time Amazing Moves Moving & Storage had successfully established themselves as a moving company that provides exceptional service and value, but they were lacking a brand focus that could properly leverage that in the larger community of consumers who had never used them before. Their message lacked a common focus to convey their quality to potential customers.

About 6 months ago, we did a logo design for The Personal Touch Career Services, a career consulting business offering top quality resume, coaching, and specialized training for job seekers across the country. Later, the owner Donna L. Shannon came back to FiG for a book cover design for her new book "How to Get a Job without Going Crazy: 2nd Edition: A Practical Guide to Your Employment Search".

The granola bar market is already crowded with more than 100 new products introduced each year, yet Kraft is dashing ahead and confident to stand out. How? A new granola product might have you picturing a commercial where hikers and bikers are representing the brand.

FiG Advertising + Marketing is happy to celebrate its three year anniversary with everyone that has helped us get to this point. We started the celebration early by moving to our new location down the 16^th Street Mall. These past three years have flown by and we couldn't have made it this far without our amazing clients.

After 14 successful years, Priceline.com is killing off their “Negotiator” character, played by the iconic William Shatner. This big action reflects their latest branding emphasis on the fixed-price discounts.