Facebook is Cutting Organic Reach

Wednesday, 26 March 2014 10:41

Facebook has alerted social marketers that they will begin to see a drop in the organic reach of their Page posts on the social network.  Almost two years ago, the company stated that Page posts organically reached 16 percent of followers, however, this reach will now be down to as little as 1 or 2 percent.

Tesla Motors Inc. does not pay for advertising nor do they have an agency, but they now have a 1 minute ad thanks to two young creatives who are fans of the brand.

Case Study: Bruce Peterka Website Launch

Friday, 14 March 2014 02:58

FiG is pleased to announce the launch of a new website for our client: Bruce Peterka, LLC!

FiG has had an ongoing relationship with ceramics company CoorsTek, and we are pleased to announce our new brand messaging assistance with their new division, CoorsTek Medical.

Ad of the Month: UNICEF Tap Project

Monday, 03 March 2014 07:18

Since 2007, UNICEF has run their annual campaign, UNICEF Tap Project, helping children worldwide gain access to clean water.

Branding: It's Deeper Than You Think

Wednesday, 26 February 2014 09:56

When it comes to branding, many business leaders think only of the visibly tangible - how the logo, website, and collateral pieces look. Branding, however, is far more broad and goes much deeper. It's a combination of internal and external reputation management, purpose and expectations.

In the world of search, content is of high importance. Along with traditional keyword optimized websites, YouTube and Facebook have been the favored social accounts promoted by brands using paid search, both of which make it easy to produce sharable content.

Ad of the Month - Super Bowl Ad Breakdown

Monday, 03 February 2014 08:33

What a painful Super Bowl game that was... Thankfully we were provided a bit of entertainment during the commercial breaks with everything from the good, the bad, and the “they really spent money on that?”

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