New Client: Abraxas

Wednesday, 16 July 2014 01:21

We're happy to announce the on-boarding of our new client: Abraxas Emporium & Hookah Lounge.

Almost half of the top ten most viral video ads so far this year are World Cup related spots.

There are many logos that have stood the test of time – ones that almost everyone can identify immediately when seen: Coca-Cola, Nike, FedEx, Microsoft, etc. Have these logos become so familiar to us because of the billions of dollars these companies have spent in the pursuit of brand awareness? Or is it due to the logos themselves being well thought-out from conception?

Texting while driving is dangerous no matter where you are at in the world. In China, Volkswagen came up with a cool way to make people understand this issue.

As you may know, FiG functions as the media agency for a number of our clients. This month's case study dives in to our recent media buy for client Fight To Win.

FiG is pleased to announce our new client USA Insurance Group!

Visual Content is King - Part 2

Thursday, 15 May 2014 05:40

Last month we explored how images were becoming one of the most important forms of content, especially when it comes to certain social media networks. There is, however, another form of visual content that is equally as important, with many brands are finding success, and that is video.

The 2014 FIFA World Cup Brazil is just around the corner (beginning June 12th) and both official and “ambush sponsors” are hot to push new ad campaigns!

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