Mobile Cyber Monday
Wednesday, 02 December 2015 02:50Over the Thanksgiving holiday weekend this year Cyber Monday outperformed Black Friday, which means that more people shopped online than visited brick and mortar stores.
Measuring Your Brand in the Marketplace
Monday, 23 November 2015 09:55It's been a conundrum for retailers and marketers for generations. How do you measure your marketing spend in relation to the value consumers place on your brand and your market share?
Smart Marketing or Snake Oil? 5 Ways to Tell the Difference
Monday, 23 November 2015 07:54Last week a construction company contacted me because they weren’t happy with their current marketing firm and were looking for an alternate vendor.
Website Design: Bayaud Document Services
Wednesday, 11 November 2015 02:32Bayaud Document Services is a non-profit organization that puts people with disabilities to work.
Ad of the Month: REI #OptOutside
Monday, 09 November 2015 01:43REI is doing something radical this holiday season. They are closing all 143 stores on Black Friday, the biggest retail day of the year.
New Client: High Country Workplace Technologies
Monday, 02 November 2015 05:26We are excited to announce a new client, High Country Workplace Technologies (HCWT).
Industry News: LinkedIn Lookup
Monday, 26 October 2015 03:53LinkedIn introduced a new app, LinkedIn Lookup. The app is supposed to help professional users easily find, learn about, and contact co-workers. Ankit Gupta, co-founder of LinkedIn Pulse, stated that using the app allows employees to be more productive.
FiG Marketing Thought: To Tweet or Not to Tweet
Thursday, 22 October 2015 07:50"To tweet or not to tweet... that 'tis the question: Whether 'tis nobler in the mind To suffer the slings and arrows of marketers' fortune Or to take arms against the seas of troubles."