Source Communications needed a new web design with improved functionality, better content and mobile optimization. Their goal was to increase sales interaction via online forms and phone calls. FiG analyzed Source Communications’ existing website and mapped out a digital marketing strategy that would increase traffic and sales leads.

We discussed content marketing and marketing automation two years ago. With 42%-46% of marketing budgets expected to go into content development this year, we thought it made sense to revisit how digital best practices will impact your business in 2016.

Last Sunday, the Denver Broncos won Super Bowl 50 (pause for celebration). We are from Denver so of course we watched and celebrated the game, but we are still ad geeks at heart. As an advertising agency, we couldn't help ourselves so we watched the ads with the same vigor as the game.

Viewers hate the mobile ads that often appear chaotically squeezed onto their small screens. To gain a better mobile experience, many people download plugins that block ads. Ad blocking is a scary, scary term to advertising agencies everywhere.

In the digital age of instant marketing, brands are news-jacking headline stories to sell products through social media. Recently, two clothing retailers, Barabas and Neiman Marcus were shining examples of how to capitalize on trending topics through social media marketing.

Adweek reported that Star Wars: The Force Awakens shattered all other records when it hit $238 million in North American ticket sales on opening day. As a fan of the Star Wars franchise myself, I look at these numbers and think that it reflects on the quality of the movie itself.