The Ad Council, released a PSA featuring John Cena on Independence Day this year declaring, “John Cena takes a break between dropping body slams to drop some truth.” It’s our ad of the month because it delivers the right message at the right time to the right audience.

eMarketer says that “In 2016, 69.8 million Americans will use an ad blocker, a jump of 34.4% over last year.” Ad blockers filter out ads on peoples’ mobile and desktop devices. Next year, that figure will grow another 24.0% to 86.6 million people.” Though your audience may choose to ignore you, you can’t neglect them. Ad blocking software is “already used by hundreds of millions of people,” Mr. Blanchfield, CEO and Co-Founder of PageFair, assures us, “You can’t put the cat back in the bag.”

We are happy to introduce, Wayfare Wellness, a new FiG client. Wayfare Wellness was a part of a downtown medical clinic operating under a different name, and they recently decided to branch off on their own. Our new client specializes in massage therapy to enhance the patient's quality of life.

The 2016 Presidential Election has been nothing, if not interesting. Donald Trump, the 2016 Presumptive GOP Candidate, has been one of the most "meme-able" social commodities of the year.

Ten years ago, Twitter revolutionized the social media game and today they have over 1 billion registered users. Twitter recently launched some features that have the Twittersphere buzzing. Here we explain the changes, why they matter and what you can gain from these changes.

JetBlue, "Got New Yorkers to do the impossible: stop and look up." JetBlue Airlines is making them stop in their tracks with an advertising campaign that uses real-time billboards. The real-time billboard uses Android and Google Maps API to create continuously updated information on a billboard.