Project Overview: What We've Done for WCG
While our partnership with Wellington Counseling Group began with a complete website redesign, we have continued to handle many unique types of marketing efforts for our client. Our agency has mainly focused on optimizing the client’s organic search engine rankings through ongoing SEO and driving high-quality leads through pay-per-click advertising (PPC). In addition, we have provided light social media management services in the form of ongoing evergreen campaigns and paid social advertisements.
Our ongoing SEO efforts have followed to a multi-pronged approach to deliver the maximum value to our client. Our agency has continued to create new monthly blog content to reinforce organic search engine rankings, update and manage online directories for WCG, and we’ve been managing ongoing link-building activities as well.
At the same time, our digital marketers have been planning and executing PPC campaigns to drive qualified leads to the client’s website. To ensure we get the best return for our client's advertising budget, our digital marketers have kept a watchful eye on the campaigns’ performances and have continuously made gradual improvements through keyword and targeting adjustments.
On top of all of this, our team has been routinely planning organic and paid social media content for WCG. These have mainly been evergreen social campaigns aimed at generating engagement and driving traffic to the client website.
The Results That We’ve Generated as a Digital Marketing Agency in Denver
Roughly 1 year into our partnership, we published our first case study on this client partnership and the types of results we’ve generated for them. Our marketing efforts have continued to deliver strong results for WCG across many mediums and here are just a few of our more notable highlights this year:
- A 24% increase in overall site traffic year-over-year (YOY)
- Organic site traffic increased by nearly 10% YOY
- An impressive 215% increase in paid search traffic YOY
- And a significant increase of 32% YOY in total contacts from qualified leads
Suffice to say, our digital marketing agency in Denver is pleased with these metrics and data. Our SEM strategies continue to deliver strong results for our Chicago-based client and we can’t wait to see what the future holds for our ongoing partnership.
Stay tuned for future updates!
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