Thursday, 19 January 2012 02:32

For Small Businesses, SEO is the Way to Go

A recent survey from a lead-gen company MerchantCircle/ has shown that Search Engine Optimization (SEO) is what small businesses find to be the most important marketing channel over traditional and social media. If you take a step back and think about it, it's pretty easy to see why this might be the case.

When searching for something on Google or Bing, most people don't look beyond the first page or two of search results. Being able to MOVE YOUR WEB PAGE higher up on this list is definitely a significant advantage. These earlier spots receive a serious increase in web traffic which can generate leads for your business. This is especially important for small businesses since they struggle with much smaller budgets. SEO provides the opportunity to get more bang for your buck.

Keyword research is how you figure out exactly which terms to use in your SEO strategy. Many site owners feel they know exactly which keywords are the most important, but they are often completely mistaken. Giving your Agency the reins is the only way to ensure that you are not wasting time and money on a faulty strategy. Since SEO is too important to leave to chance, working with the experts is crucial to developing the ideal strategy.

How fast your web page loads can also have an effect on search rankings. Google has made page speed as a part of their SEO algorithm in 201o, but site owners should be cautioned that this works in conjunction with the other methods. While you don't want to sacrifice relevance just for speed, your SEO Agency should be able to optimize the two in order to give you the best SEO strategy.

The survey also asked small businesses which websites and services they were using to promote their business. Facebook was a clear leader at 70% while Google and LinkedIn followed suit with 55% and 52% respectively. SEO has started to include these social factors which are beginning to evolve into Social Media Optimization. Google and Bing have both confirmed that Facebook and Twitter have an impact on search rankings. Having the ability to properly incorporate both your SEO and Social Media strategies is becoming a necessity to enhancing your online presence. Contact FiG Advertising, your Denver SEO agency for help your search engine optimization strategies today.