Friday, 27 August 2010 08:33

White Paper: Social Media Marketing

We have completed our first White Paper on Social Media Marketing. Please let us know what you think and how we might improve on our writing.

Here's an excerpt:

With increasing Internet users, social media marketing can be crucial for the survival of your company. The web is a great source of integrated marketing communications, which helps businesses follow and connect with their target market as well as reach out to new markets. Social media marketing programs usually focuses on content that attracts attention, generates conversations, and encourages readers to share it with their social networks. The message produces the word-of-mouth companies are looking for and presumably resonate because it is coming from a trusted source. Social media has become...