In 1980, if you wanted to open a sandwich shop, it wasn’t too hard. You rented out some readily available commercial space, brought in the right ingredients, began operations, purchased some print advertisements, and started gaining customers. Back then, marketing costs were simple, easy to manage and understand.
We are so excited to announce our new partnership with The Bounce Place, a business dedicated to creating safe, fun, and exciting indoor playgrounds for young children. The owners, Bruce and Michelle, had realized that larger trampoline parks and play areas were usually environments that prioritized the needs of larger, more active “big kid” audiences, which meant those trampoline parks were unsafe and frightening for younger ages.
Lodestar Tax and Accounting is a client that FiG branded back in 2013. Lodestar, “provides outstanding service to our clients because of our dedication to the three underlying principles of professionalism, responsiveness, and quality.” In the years since we branded them, their business has expanded, and they reached out to us recently to help them brand a new payroll company they are launching.
You’re in for a “punny” surprise with September’s Ad of the Month. Geico started a commercial series called, “It’s Not Surprising,” this month with the Martin Agency. We found the series to be cheesy, but attention grabbing.
With the 2016 Summer Rio Olympics at a close, we decided it was only right to feature one of the many great Olympic advertisements this month. “Never Lose the Love,” is a 70-second spot from Gatorade featuring some of our favorite Olympic athletes. These elite athletes have a particular dedication to their sport that goes beyond grit and commitment; they have a true love for their sport.
Fall River is an employee benefits consulting firm. Their Mission, “Fall River Employee benefits strive to be the most innovative and proactive benefits broker on the Colorado Front Range. Our services for you will be comprehensive in depth and breadth, and incredibly customized to be personalized to your unique needs.”
Last month, we discussed the basics of Snapchat. Now we can delve into the most exciting features of this sophisticated phone app which have contributed to users’ eight billion daily video views on the platform. The app now rivals even Facebook’s video engagement, so here you can discover what the fuss is about.
We are happy to introduce, Wayfare Wellness, a new FiG client. Wayfare Wellness was a part of a downtown medical clinic operating under a different name, and they recently decided to branch off on their own. Our new client specializes in massage therapy to enhance the patient's quality of life.
FiG is excited to share our 2013 Marcom Awards and brag about our accomplishments just for a little bit!