Displaying items by tag: FiG Advertising and Marketing
Social media is so well integrated into our lives that we don't stop to think about it anymore. For the young and the old, the rules of social communication have vastly changed.
In 2009, Denver brand agency, FiG Advertising and Marketing was born. Thanks to our two founders, a better way to interact with clients throughout the creative process became our foundation. Since then, the company has grown to 8, moved into a new office and we are happy to be celebrating our 4th anniversary!
FiG Advertising + Marketing is happy to celebrate its three year anniversary with everyone that has helped us get to this point. We started the celebration early by moving to our new location down the 16th Street Mall. These past three years have flown by and we couldn't have made it this far without our amazing clients.
Last time, we discussed how to find your niche. This time we'll discuss how to keep your niche from rivals. Once you discover your business niche, in this quickly developing competitive environment, you have to protect it.
We have completed our first White Paper on Social Media Marketing. Please let us know what you think and how we might improve on our writing.
Going to a lunch meeting? As I spend more and more time in this business I see more and more people starting businesses. Some of them even look like actual business people. Until I see their card, or their website, or sales sheet. It's important to understand that these things are an extension of you and your business.
It's hard to believe it but FIG has been in business for one year already, a milestone happy birthday. Time flies when you're having fun. As a high quality Denver Marketing Agency we've worked with some great clients across the country and completed some unique projects. A special thanks to our clients and an invitation to new ones. Drop us a line and we can help you become part of our happy family of clients, mention this blog for a special birthday promotion. Hurry though, we're only doing this special offer through the end of March.
An incredibly fundamental aspect of marketing and advertising that many companies miss, whether they are B2B or B2C, is consistency. Too many people let their fluctuations in budget elsewhere in the company alter their marketing plans significantly.
Let me tell you a story about three companies. These three companies went out in the world to make their fortune. The first company decided to play it safe and conservative. Only spending money internally making their widgets that would sell eventually not thinking of the here and now. The second company spent liberally on "getting the word out" but thought little about the future. The third company thought carefully about now and then and balanced their approach.