Displaying items by tag: Facebook

Social media marketing is just one of many components of digital marketing. Various social media platforms, such as Snapchat, TikTok, and Facebook, can be used to introduce brands, grab attention, and engage with prospects and clients. Almost every business these days needs to be on social media, regardless of their size or industry. If you own a business in Denver, social media services can help boost your brand awareness and drive more revenue to your business.

Instagram has been making waves on the marketing scene for a while now. With more than one-third of the stories viewed by the platform’s 250 million daily users coming from businesses, Instagram is capitalizing on this interaction point and making it easier than ever for brands to engage with their consumers.

Facebook ruled in the last quarter of 2014, and now boasts nearly 1/4 of the web’s referral traffic, according to Shareaholic.

This month we take a look at our social growth efforts with Facebook for our client Davidsons Liquors.

Facebook has alerted social marketers that they will begin to see a drop in the organic reach of their Page posts on the social network.  Almost two years ago, the company stated that Page posts organically reached 16 percent of followers, however, this reach will now be down to as little as 1 or 2 percent.

It seems like social media platforms are updating as much as Apple products these days. App updates with new layouts and features are popping up in my iPhone App Store almost daily, and today is no different.

Facebook's highly anticipated Initial Public Offering (IPO) is going to mean big things for marketers moving forward. They are repackaging their advertising opportunities to create a better environment for brands on the legendary site. Facebook's changes provide more commercialized support for brands with ad potential that has a focus on revenue. This all started with their announcement last week introducing their Timeline feature for brands that have already been in use by everyday users.

Social media made a bigger impact on the Super Bowl this year than ever before. The 12.2 Million social-media comments for this years' big game completely dwarfs last year's measly 1.8 Million comments. This number mark 2012's Super Bowl as the biggest social TV event of the year easily surpassing the 2011 MTV Music Awards which only recorded 3.1 Million social-media comments.

Pinterest is the newest social media platform that presents added marketing opportunities for your brand and business. This new self-expression site encourages users to start conversations and trends by “pinning-up” their interests and images on a virtual bulletin board. With over 420 million page views to date, its popularity continues to rise since its inception in March 2010.

It seems like that this spring is an exciting business season. It is not surprising to see that Apple won the most valuable brand in the world since it introduced the iPad 2. Facebook continues to be the fastest growing company. Google started its "Groupon" business beta test and opened its online music service. And last week Microsoft purchased Skype to join the video chat game. With all the achievements and moves of the big tech companies, FiG sees a future that will call for great integration.