Displaying items by tag: Logo Design
We are happy to introduce, Wayfare Wellness, a new FiG client. Wayfare Wellness was a part of a downtown medical clinic operating under a different name, and they recently decided to branch off on their own. Our new client specializes in massage therapy to enhance the patient's quality of life.
We’ve done it before and we’re doing it again! We are pleased to announce that Amazing Moves Moving and Storage has tasked FiG with creating a new website design.
If you recall in July we announced our new client: Abraxas Emporium & Hookah Lounge — a new hookah lounge opening up in the Denver area that will cater to geeks and gamers 18+.
There are many logos that have stood the test of time – ones that almost everyone can identify immediately when seen: Coca-Cola, Nike, FedEx, Microsoft, etc. Have these logos become so familiar to us because of the billions of dollars these companies have spent in the pursuit of brand awareness? Or is it due to the logos themselves being well thought-out from conception?
When it comes to branding, many business leaders think only of the visibly tangible - how the logo, website, and collateral pieces look. Branding, however, is far more broad and goes much deeper. It's a combination of internal and external reputation management, purpose and expectations.
Last Tuesday, August 6th, Yahoo! revealed a new logo on their site. If you weren’t a fan, not to worry. Tuesday's logo was only the first of "30 days of change" where the company will show 30 variations of the Yahoo! logo over the next 30 days. The campaign is in preparation for the release of the official new logo in early September.
At the beginning of this month, Intel, which has used the slogan “Sponsors of Tomorrow” since May 2009, announced they have a new slogan, “Look Inside." This new slogan seems to be just the beginning of a deeper look into the brand strategy.
FiG is delighted to announce that after completing a strategic marketing plan for SCS.inc last fall, we will be moving forward with the plan, including a marketing campaign and website redesign!