Displaying items by tag: Logo Design

There are many logos that have stood the test of time – ones that almost everyone can identify immediately when seen: Coca-Cola, Nike, FedEx, Microsoft, etc. Have these logos become so familiar to us because of the billions of dollars these companies have spent in the pursuit of brand awareness? Or is it due to the logos themselves being well thought-out from conception?

When it comes to branding, many business leaders think only of the visibly tangible - how the logo, website, and collateral pieces look. Branding, however, is far more broad and goes much deeper. It's a combination of internal and external reputation management, purpose and expectations.

Last Tuesday, August 6th, Yahoo! revealed a new logo on their site. If you weren’t a fan, not to worry. Tuesday's logo was only the first of "30 days of change" where the company will show 30 variations of the Yahoo! logo over the next 30 days. The campaign is in preparation for the release of the official new logo in early September.

At the beginning of this month, Intel, which has used the slogan “Sponsors of Tomorrow” since May 2009, announced they have a new slogan, “Look Inside." This new slogan seems to be just the beginning of a deeper look into the brand strategy.

FiG is delighted to announce that after completing a strategic marketing plan for SCS.inc last fall, we will be moving forward with the plan, including a marketing campaign and website redesign!

About three months ago, we announced a new brand identity project with CourtSide Consulting. Now we are ready to show you the final version of the logo and business card that we designed!

The Maple Street Pie Company's brand development and logo project has been very exciting and fun for our creative FiG team. After several months of revision, we are now very excited to show you the final version of the logo!

Shortly after finishing a re-branding project, we are going to start two new ones: Estes Park Medical Center, and, as recently announced, a project with Denver Community Credit Union!

FiG Advertising and Marketing is pleased to work with CourtSide Consulting on a new brand development and identity project.

FiG is very excited to show you two recently completed corporate identity projects! One is for the Open Lotus Acupuncture & Herbs, and the other is with Denver Sports and Family Chiropractic Center!