Displaying items by tag: Search Engine Optimization

Search Engine Optimization (SEO) is a set of marketing and website optimization techniques that if used properly, can help a company rank better in relevant search results. Many business owners have heard this buzz word, but they do not really understand what SEO really is and how SEO works.

If you follow tech marketing and SEO (Search Engine Optimization) you may have heard these two buzzwords:

“SEO is Dead” and “Inbound Marketing”.

Recently GetListed.org estimated that there are over two billion unique local searches per month on Google from just desktop computers in the United States. PewInternet.org recently added to this by reviewing the usage of the companion to desktop local search: mobile internet usage. They noted that:

FiG is excited to announce a Search Engine Optimization (SEO) project with Sign A Rama Denver, the world's largest sign company's Denver franchise.

We're always happy to announce the completion of a new website, but especially so with a great client like Great Plains Moving and Storage. Great Plains is a North American Van Lines Agent so they are your Denver mover for local and interstate moving, including commercial moving.

FiG Advertising and Marketing is proud to announce the launch of Rodine Communications new website.  This was a multi-faceted project that involved creating a visual brand identity and logo for the first time in the company's history.

In this post we'd like to review a particular client of ours, Ceramatec, Inc. About a year and a half ago they hired FiG to completely reinvent their website.  Since then FiG has been putting significant effort into the Search Engine Optimization of that site. The results have been quite impressive.

Last Thursday 2/24/11, Google announced changes to its search formula to push low-quality sites lower in search rankings (those that are of low content value, copy content from other websites, and/or don't provide any new/fresh information to the audience). Word is that the new formula will affect 11.8% of search queries. Unlike numerous former changes, this time Google claims the changes would be hard not to notice.

The concept of web clutter isn't a new thing. It's the entire reason that search engines were created. There got to be so much stuff, that there needed to be a way for the user to find what they are looking for. Though I can't imagine who could possibly be looking for this: http://scanwiches.com/