Displaying items by tag: Super Bowl

As Super Bowl retail spending grew from 14.8 billion to 17.2 billion from last year, all eyes were on Super Bowl LIV for some noteworthy and creative advertisements. The game was impressive, but the ads were the real stars of the show. As one of Denver’s top advertising agencies, we wanted to recap the worst and the best Super Bowl commercials of 2020.

Social media made a bigger impact on the Super Bowl this year than ever before. The 12.2 Million social-media comments for this years' big game completely dwarfs last year's measly 1.8 Million comments. This number mark 2012's Super Bowl as the biggest social TV event of the year easily surpassing the 2011 MTV Music Awards which only recorded 3.1 Million social-media comments.

In the last decade, the Super Bowl has grabbed the attention of 125 different marketers. If you had to guess which company has held the biggest presence, you probably wouldn't be too shocked to find out it's Anheuser-Busch.

Why did FiG wait so long to discuss the Super Bowl commercials? Well, we were trying to be considerate and wait until you were sober. Now quit asking so many questions!