Displaying items by tag: content marketing

If you recall, last month we talked about marketing automation and content marketing,

In today’s world most of us are privy to basic digital marketing practices – social media, email marketing, and SEO (search engine optimization), but often times we (FiG) find that a lot of our clients overlook two very obvious things that tie it all together: content marketing and marketing automation.

Last month we explored how images were becoming one of the most important forms of content, especially when it comes to certain social media networks. There is, however, another form of visual content that is equally as important, with many brands are finding success, and that is video.

I'm sure you have heard the phrase, "content is king," and in the world of marketing, it is an ever growing truth. These days, especially when considering social marketing, the real king is not just content but visual content, with images taking center stage.

With the media landscape ever changing and new channels arising regularly, consumers are being pulled further and further away from traditional media. It is important for marketers to understand this and look into new ways of reaching their audience.

Have you ever stopped to really scrutinize the phrase “social media?" We've been using the terminology for years (coined in the 1990s at AOL according to Forbes), but think about how much the meaning of it back then has changed with the use of social platforms throughout the years.

There is no denying that television advertisements have been and still are successful. However, according to a recent survey by digital video advertising agency BrightRoll, a new form of video advertising is taking the lead.

There are many components to a successful digital marketing strategy but as Google and Google alternatives grow and companies adapt, there is one important strategy that shines above the rest: content!

Recently, the New York Times ran a great article that contained the following quote:

I recently came across this cause, Browser Coup d'état being promoted by .Net Magazine. The case presented is well articulated and illustrate a point that many of my clients might not otherwise understand.