Displaying items by tag: content marketing

Thursday, 25 January 2018 03:00

Scoperite Takes On The Storm - Our Newest Client

Scoperite is a full-service claim management software providing public adjusters with a complete solution for staying organized throughout the entire insurance restoration claim process. Owner and proprietor, Constantine Anest, started out in the industry at Ethos General Contractors, LLC, a complete contracting service, which he took ownership of in 2009. His extensive experience with restoration claims and their many moving parts is what led him to develop Scoperite.

In late August, KIND, a “not-only-for-profit” snack company, started the conversation about child sugar consumption in the United States. The sugar dump installation included 45,485 pounds of sugar displayed in Times Square representative of the amount of sugar American children are consuming every five minutes.

With the emergence of virtual reality (VR) software on the tech scene, potential users from all demographics are scrambling to become a part of the action. This leaves marketers wondering "What is virtual reality?" and "How can we incorporate our brands into this new technology?" and stay at the forefront of the ever-evolving industry.

Published in FiG Marketing Thought
Thursday, 04 August 2016 08:35

Marketing Thought: Snapchat - The Features

Last month, we discussed the basics of Snapchat. Now we can delve into the most exciting features of this sophisticated phone app which have contributed to users’ eight billion daily video views on the platform. The app now rivals even Facebook’s video engagement, so here you can discover what the fuss is about.

Published in Social Media Marketing

The 2016 Presidential Election has been nothing, if not interesting. Donald Trump, the 2016 Presumptive GOP Candidate, has been one of the most "meme-able" social commodities of the year.

Thursday, 25 February 2016 04:30

Case Study: Web Design for Source Communications

Source Communications needed a new web design with improved functionality, better content and mobile optimization. Their goal was to increase sales interaction via online forms and phone calls. FiG analyzed Source Communications’ existing website and mapped out a digital marketing strategy that would increase traffic and sales leads.

Published in B2B Marketing

We discussed content marketing and marketing automation two years ago. With 42%-46% of marketing budgets expected to go into content development this year, we thought it made sense to revisit how digital best practices will impact your business in 2016.

It’s no secret that the internet is full of misleading information. If you’ve ever tried winning an argument by Googling the right answer on your phone in the midst of a debate,

Monday, 15 December 2014 06:41

Industry News: Marketing Trends for 2015

Changes in digital marketing are becoming more frequent, and it can be hard for anyone to keep up.

Published in FiG Marketing Thought
Monday, 15 December 2014 05:46

New Client: Sport Shieldz Protective Head Gear

We are pleased to announce our new client: Sport Shieldz Protective Head Gear

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