Displaying items by tag: viral marketing

In response to recent stalls in sales, IHOP is launching a new line of burgers. Because burgers are an unexpected addition to the IHOP menu, the breakfast chain needed to generate buzz. Enter: a name change that went viral.

Here's a new ad of the month to leave you laughing — from General Electric. It features Jeff Goldblum promoting GE's new light bulb.

Ad of the month: IKEA’s video showboating the power of an old-fashioned print catalog, which has generated more than 12 million online views so far. Because this month was also the release of the new iPhone, we thought this IKEA ad was not only clever, but well timed.

Honda's anti-theft negotiator has caught our attention AGAIN! This Honda video was chosen as our ad of the month for its innovative concept, vivid living scenario, smart timing, and its lingering effect. Though it was an April Fool's ad, it is not a joke. Similar type of technology is out there and available, and Honda has announced to put this on all of their 2013 vehicles*.

FiG's focus this month is on LG for introducing the world's slimmest TV in such a creative fashion. Instead of developing a traditional advertisement, LG cleverly disguised this promotional video as a Youtube favorite that you would send to your friends.