Displaying items by tag: marketing tips

COVID-19 has had a profound impact on businesses in nearly every industry. A global economic downturn, reductions in consumer income, and social distancing have forced companies to adopt new marketing strategies to stay afloat in such turbulent times. But as more and more Americans are getting vaccinated and restrictions are lifting across the country, there’s a light at the end of the tunnel. And as things slowly start to return to “normal,” marketers need to shift their strategies yet again. Today, we’re covering three trends to follow for effective marketing post-pandemic. 

It should go without saying that marketing is incredibly important to the success of your small business. Without the right marketing measures in place, you’ll fail to attract customers for your business. But that doesn’t mean any old generic marketing campaign will do the trick. Your tactics need to be well-targeted and appropriate for your business. And it’s not always easy to develop a campaign on your own. As Denver marketing experts, we’re here to help you navigate the right path towards marketing success.

Published in FiG Marketing Thought

As societal norms have changed over the years, so have your means for driving sales. Door-to-door salesmen are practically non-existent these days and cold calling isn’t exactly the best way to sell anymore. For many small businesses, your website is your main tool for attracting leads and driving sales. That’s often easier said than done. How can you plausibly turn those daily website visitors into actual sales? When you implement effective marketing automation in Denver, you can convert those site visitors into future sales.

Published in FiG Marketing Thought

Running a business can often feel like you’re sailing a boat: everything has to line up just right. You need the right equipment, an efficient sail, a sturdy design, tranquil waters, clear skies, and a breeze at your back. If all the elements line up perfectly, then it’s smooth sailing to your destination. And even if just one thing fails to line up, your boat won’t go anywhere. It’s the same situation for your small business. If even just one piece of your business is out of alignment, you can struggle to retain customers or make sales. It can be incredibly difficult to pinpoint the issue that’s impacting your brand. Through effective Denver market research, you can identify the problem in your business model and adjust it for a smoother sailing business.

Published in FiG Marketing Thought

We may not live in medieval castles anymore, but we all still love a good story. From entertainment to information, content has become ingrained into our everyday lives. Even businesses utilize content to market themselves and generate new leads. However, content marketing is easier said than done. Many businesses in Denver use content marketing services to generate new leads. But, if you put in the work yourself, you can get some terrific results for your business. As a content marketing agency in Denver, we wanted to share some words of wisdom.

Published in FiG Marketing Thought

Practically every business has the same goal: improve their ROI. But, it’s easier said than done. Thanks to the rise of technology and improved market accessibility, competition has only gotten stiffer. Search engine optimization (SEO) may have been optional in the past. Not anymore. SEO is an integral part of any marketing strategy and if you want to stay relevant in today’s local market, you need to work with a leading SEO agency in Denver.

Published in FiG Marketing Thought

Search Engine Optimization (SEO) is a set of marketing and website optimization techniques that if used properly, can help a company rank better in relevant search results. Many business owners have heard this buzz word, but they do not really understand what SEO really is and how SEO works.

Thursday, 25 October 2012 06:32

Inbound Marketing or is SEO Really Dead?

If you follow tech marketing and SEO (Search Engine Optimization) you may have heard these two buzzwords:

SEO is Dead” and “Inbound Marketing”.

Published in FiG Marketing Thought
Monday, 30 January 2012 01:53

Mobile Phone Marketing Tips

Smart phones are everywhere these days which poses a serious opportunity for Marketers. Intuition might have you using the same methods as with web content from a computer, but before you start spending money aimlessly there are a few things you ought to know.

Tuesday, 01 February 2011 06:15

Stay Warm with FiG

Hello everyone, hope you are staying warm! Denver's having a freezing day of -10 degree F. For those lucky ones who have snow days off, FiG says "Stay warm indoors!" For the others who have to go out today, FiG hopes you dress warm and drive safely!

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