Displaying items by tag: Marketing Strategy
In the spring of 2018, FiG began a partnership with an incredible fitness entrepreneur, Ashlee Van Buskirk. Ashlee had taken note of the broad knowledge gaps in fitness and nutrition nationwide. She had a vision to correct this problem by creating her own personal training and nutrition coaching business. In the especially competitive fitness space of Denver, FiG has helped turn that vision into reality with her new business, Whole Intent. Since our partnership began, FiG has implemented a variety of Denver content marketing services to establish Whole Intent within the city’s fitness space. We’re incredibly proud of how far we’ve come and we’re eager to continue to deliver even better results.
For most small business owners, content marketing can feel like a mysterious and complicated task. From the content creation to the overall strategy, you might feel overwhelmed by the idea of content marketing. But, it’s easier than you might think to develop a successful strategy for content marketing in Denver. We developed a handy guide to make the process a little simpler and easier for you and your business.
In the great state of Colorado, there are currently over 560,000 small businesses. Each day that number increases a little more with the establishment of new small businesses. More businesses mean more competitive markets. If you hope to succeed amid steep competition, your business needs to specialize and hone in on a specific niche. That’s often easier said than done. The perfect niche can be elusive and many struggle to find the right niche for their specialty. You can simplify this process by working with a leading market research agency. When you let the pros conduct your market research in Denver, you’ll get the key insights you need to support your business success for years to come.
The 2014 FIFA World Cup Brazil is just around the corner (beginning June 12th) and both official and “ambush sponsors” are hot to push new ad campaigns!
Denver marketing agency FiG Advertising is happy to announce we will be working with Active Rx on a marketing audit and plan.
Through financial trouble, talks of job cuts and a merger, American Airlines looks to renew and refresh their brand identity. So, to kick off 2013, the company revealed the first changes in 40 years: a new logo, look, and ad campaign.
Recently, the New York Times ran a great article that contained the following quote:
The way consumers are digesting content is changing, and changing rapidly. More and more individuals are using their mobile devices – tablets and smartphones - to view content. For advertisers, analyzing this advertising consumption could mean changes to how they gather information, create and deliver their message.
In our newsletter last month, we discussed Google's move into the mobile payment game with its Wallet, which requires no wallet. Google isn't the only one playing the "wallet free" payment game. On the contrary, it now faces competition from start-up company Square, a 6-month old mobile payment firm that just received $100 million investment from a venture-capital giant.