Displaying items by tag: creative advertising

For the past few months I have been hearing the word “native advertising” around the industry. Until recently, it seemed to be just a new buzzword and I questioned all the hype, as did a number of others. Hearing it more and more often led to curiosity, so I began to dig a little deeper...

For this ad of the month, Africa Health Placements, or AHP, knew they needed a clever and different way to approach doctors as they work to recruit them.

Through financial trouble, talks of job cuts and a merger, American Airlines looks to renew and refresh their brand identity. So, to kick off 2013, the company revealed the first changes in 40 years: a new logo, look, and ad campaign.

It's that time of year again – the stores are playing holiday music, lights are being hung, trees are being put up and the stress of picking the perfect present to go under it has fallen upon us. But not to fear, this also bring the holiday ads with lots of ideas and wisdom on what is best for those on your list.

Business, Science, Engineering, Liberal Arts, Scaring...

Yes, you read that correctly, scaring. At MU, or Monsters University, there are 5 schools and a variety of majors to choose from including Door Technology, Canister Design and Scream Energy. It's a place committed to discovery and learning and it's not real, but it's website sure is.

Ever wonder what your favorite website would have looked like if we had this technology in say, the 40's? Well, in our September ad of the month GE and Buzzfeed have teamed up to bring you just that. A recent partnership between GE and Buzzfeed has lead to the creation of an online time machine.

While the London Olympics 2012 have come to a close, the marketing industry is still buzzing about Olympic sponsors and the non-sponsor Olympic advertising campaigns that stole the show. Record breaking social media surrounded the games as well as a host of creative marketing and advertising activities that were fueled by the highly publicized games.

Do you remember when you were younger and your grandfather used to ask you to pull his finger? Made you nervous the first couple times right? Well, TNT is asking a sleepy little town in Belgium to pull their finger. They put a random button in the middle of this town's square with a large arrow that says, “PUSH TO ADD DRAMA”. I'm sure no one in the square expected what was going to unfold once the button was pushed.

So I was just thumbing through a copy of Science News from over the summer, August 29, 2009 to be exact, and an article caught my eye. It basically says something I've been telling clients and prospects forever. Just because your ad isn't on during a football game on Monday night doesn't mean it won't work.

Traditions; the enemy of progress. Businesses across the country love to claim market superiority with a slew of buzz words like innovative, progressive, and total solutions provider. They hire ad agencies of all sizes who have established institutional marketing strategies and traditional messages. You'll often hear from them "messaging this" and "messaging that", "we'll conduct a series of focus groups to refine your brand messaging".