As a marketer, one of your job priorities is to understand your target consumer. We all noticed some changes during the recent economic recession. Many consumers switched to private labels from name brands, picked up the old standby of budgeting by using a shopping list, and many consumers started to save today and buy tomorrow rather than putting it on a credit card.

In this post we'd like to review a particular client of ours, Ceramatec, Inc. About a year and a half ago they hired FiG to completely reinvent their website.  Since then FiG has been putting significant effort into the Search Engine Optimization of that site. The results have been quite impressive.

We at FiG Advertising and Marketing are pleased to begin work on a new project for Barnacle Bookkeeping of Northglenn, Colorado. FiG will perform the following services to determine Barnacle's current brand equity and provide recommendations on the company's future branding direction. All with the goal of ultimately ensuring the correct message is reaching the proper prospects through the most effective channels thereby saving time, money, and effort in future branding and marketing efforts.

Last Thursday 2/24/11, Google announced changes to its search formula to push low-quality sites lower in search rankings (those that are of low content value, copy content from other websites, and/or don't provide any new/fresh information to the audience). Word is that the new formula will affect 11.8% of search queries. Unlike numerous former changes, this time Google claims the changes would be hard not to notice.

With today's tougher competition, market volatility, and greater individual and team accountability, you must prove that your marketing efforts are getting the desired results. Virtually every dollar you spent on marketing today must be justified as both effective and efficient in terms of Return Of Marketing Investment (ROMI). This increasing accountability has forced marketers to develop various measurement approaches. But first of all, what to measure?

We've discussed the reason for and directions of brand management recently, and this time we'd like to revisit the topic. We were distracted by something shiny last time, Super Bowl Ads, but we're ready to get back on topic. Today FiG is offering some specific means to help companies vitalize brands.