Google Joins Programmatic Television Ad Games

November 15th, 2017 by Regan Morton
remote pointed at television

Over the past two decades, digital advertising has evolved at an exponential rate. Programmatic advertising has been a major player in the evolution of highly-specific, targeted ads. Programmatic advertising uses real-time bidding to serve ads to audiences based on brand data. This technique allows brands to spend their advertising budgets serving ads to the most […]

Voice Search Means Changes For SEO

November 8th, 2017 by Regan Morton
Voice Search used on Phone

Voice-activated technology has become a staple in our cell phones, our laptops, and our vehicles. It is changing the way we set our alarms, make phone calls and find information. From Siri on the iPhone to Alexa for Amazon, voice-activated “assistants” are a new way that consumers are getting things done. A study done by […]

November Ad Of The Month: Svedka Cursed The Internet

November 3rd, 2017 by Regan Morton

Swedish vodka brand, Svedka, rolled out a Halloween “Curse” campaign last month, taking retargeting to a whole new level. How To Execute A Curse The campaign begins with an auto-play video that lets viewers know they have been cursed. Following that, the campaign developed by Toronto-based, creative agency Bensimon Bryne, uses retargeting and geotracking to […]

October Ad Of The Month: Burger King Has The “IT” Factor

October 30th, 2017 by Regan Morton

The 1986 Stephen King thriller, It, has been making waves as a second movie adaptation was released last month. The award-winning novel follows seven misfit children who are terrorized by a creature, commonly presented as a clown named Pennywise, who preys on their fears. Released in the United States on September 8th, the Warner Bros […]

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