News

PR, Crisis Communication & Repairing United’s Brand

April 13th, 2017 by Marilyn Heywood Paige
PR and United Airlines

By now, most people have heard of the United Airlines incident that occurred earlier this week. A paying customer was dragged off a United flight by officers when he refused to leave an overbooked flight. The graphic video, which shows the bloodied man being dragged down the airplane aisle, went viral instantly, creating a frenzy […]


Earned Media and The Fake News Effect

April 7th, 2017 by Marilyn Heywood Paige
Earned Media and Fake News

Traditionally, one of the most respected marketing assets to attain is earned media. Stories about your product or service appearing in the mainstream media are valuable because the unpaid endorsements are coming from an unbiased third party. Not to be confused with an advertorial, the earned media placement is a genuine shout out from a […]


Brand Extension: AmazonFresh

March 30th, 2017 by Marilyn Heywood Paige
Brand Extension: AmazonFresh

Amazon’s Latest Brand Extension Puts Groceries Straight to the Trunk of Your Car Amazon has been practicing brand extensions since they expanded their inventory from books a decade ago. Never failing to create unique strategies to retain and grow their customer base, Amazon has recently announced its entrance into the e-grocery world. The launch of […]


Advertising Update: Carl’s Jr. Changes Their Message

March 30th, 2017 by Marilyn Heywood Paige
Advertising Message

Carl’s Jr., notoriously known for overtly sexual advertisements, has adopted a new approach to advertising strategies. In its new ads, the younger, more provocative Carl Hardee Jr. has been replaced by a charming and more senior Carl Hardee Sr., who is not one for provocative, bikini-clad women. The new strategy is vastly different from previous […]

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