What Is Virtual Reality and What Does It Mean For Marketers?

September 19th, 2017 by Regan Morton

What Is Virtual Reality and What Does It Mean For Marketers? With the emergence of virtual reality (VR) software on the tech scene, potential users from all demographics are scrambling to become a part of the action. This leaves marketers wondering “What is virtual reality?” and “How can we incorporate our brands into this new technology?” and […]

Media Buys & the Wonder Woman Ad Campaign

June 12th, 2017 by Marilyn Heywood Paige
Media Buys Denver

Media Buys for Comic Book Films Many people speculated on the seeming lack of advertising for the Wonder Woman film. There are industry critics who think the film’s opening wasn’t supported with enough media buys, as compared to similar comic hero films. Some opined that this lack of advertising would contribute to the film’s eventual […]

New Branding Client: Variable Steel

June 1st, 2017 by Marilyn Heywood Paige

Variable Steel, a steel fabrication company, was founded by Jesse Tillman and his brother, Vernon in Atlanta Georgia. For the past ten years, the company which fabricates, designs, engineers, and erects steel has grown steadily without the help of any formal branding or marketing. Word-Of-Mouth Marketing What’s remarkable about this family-owned and operated business is […]

Branding: Mattress Firm Enlists Steve Wozniak to Update the Brand

May 10th, 2017 by Marilyn Heywood Paige
Branding Mattress Firm

When you’re an established brand that needs a branding update, what do you do? Well, Mattress Firm is calling on Apple co-founder Steve Wozniak to help bring mattress sales into the 21st century. Following suit of rivals Casper, Eve, and Lessa, the 31-year-old U.S. chain that boasts over 3,600 stores is attempting to become a […]

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