Branding: Mattress Firm Enlists Steve Wozniak to Update the Brand

May 10th, 2017 by Marilyn Heywood Paige
Branding Mattress Firm

When you’re an established brand that needs a branding update, what do you do? Well, Mattress Firm is calling on Apple co-founder Steve Wozniak to help bring mattress sales into the 21st century. Following suit of rivals Casper, Eve, and Lessa, the 31-year-old U.S. chain that boasts over 3,600 stores is attempting to become a […]

Website Development Update: redcup Beverage Service

May 2nd, 2017 by Marilyn Heywood Paige
Website Development

At the end of February, we told you about our new client, redcup Beverage Service and their website development project. The site has been completed for several weeks now, so we have an update on the new design as well as some of the initial analytics. The old redcup site did not have Google Analytics […]

7 Steps to Successful Book Promotion

April 28th, 2017 by Marilyn Heywood Paige
Successful Book Promotion

If you’ve always thought you have a book in you, this marketing blog post is for you because writing the book is only half the equation. Successful book promotion is what will get your words into people’s hands. As a former Barnes & Noble community relations manager, I have ten years of experience working with […]

April Fools’ Day Ad Hoaxes

April 26th, 2017 by Marilyn Heywood Paige
April Fools' Day Ad Hoaxes

Advertising doesn’t have to be serious. In fact, every year April Fools’ Day ad hoaxes allow advertisers the opportunity to have a bit of fun with their brand. This April Fools’ day, marketers couldn’t resist being goofy, deceptive, and downright hilarious in order to showcase their brands. We’ve compiled a list of our favorite April […]

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