Displaying items by tag: Twitter

Ten years ago, Twitter revolutionized the social media game and today they have over 1 billion registered users. Twitter recently launched some features that have the Twittersphere buzzing. Here we explain the changes, why they matter and what you can gain from these changes.

"To tweet or not to tweet... that 'tis the question: Whether 'tis nobler in the mind To suffer the slings and arrows of marketers' fortune Or to take arms against the seas of troubles."

Well, I don't know if we can call this “Marketing News”, per say, but August 10th - 16th is 'Shark Week' and we all know what that means: everyone is hopping on the boat… or off the boat?

The benefits of using social media continue to grow as the number of social networks and their social opportunity increase. One of the benefits most relevant to the advertising and marketing industry is the wealth of consumer data that can be gathered.

Social media made a bigger impact on the Super Bowl this year than ever before. The 12.2 Million social-media comments for this years' big game completely dwarfs last year's measly 1.8 Million comments. This number mark 2012's Super Bowl as the biggest social TV event of the year easily surpassing the 2011 MTV Music Awards which only recorded 3.1 Million social-media comments.

Twitter has finally caught up to Facebook and Google+ by introducing their new branded pages late last week. These updates allow companies to better manage their online campaigns. Currently only 21 companies have access to the new feature, but Twitter will be going public with this in the coming months. The new Twitter gives marketers more control over their company's brand page and addresses one of the major drawbacks of marketing on Twitter, impermanence.

It seems like that this spring is an exciting business season. It is not surprising to see that Apple won the most valuable brand in the world since it introduced the iPad 2. Facebook continues to be the fastest growing company. Google started its "Groupon" business beta test and opened its online music service. And last week Microsoft purchased Skype to join the video chat game. With all the achievements and moves of the big tech companies, FiG sees a future that will call for great integration.

New websites, Facebook, and Twitter are the components of a triple threat for FiG Advertising and Marketing. After a lot of hard work our new website is up and running for the world to see and even better, we are now on Facebook AND Twitter! We are paving the way and leading by example for our clients and pursuing the world on the Internet so check us out!