Displaying items by tag: ad of the month
We decided to start off this year's Ad of the Month with an inspirational 3 minute spot from the fast food chain Wimpy. Not many people knew that they catered to the visually impaired by offering braille menus, so Wimpy decided to do something special at the three biggest blind institutions.
Let's take a look at an ad you might not have seen. The Chicken Chain Nando's gets attention with this South African spot. The ad shows Zimbabwean President Robert Mugabe at an empty dinner table daydreaming about the good old days he's had with former dictators. We're not talking about state dinners and UN meetings as he flashes back to an AK-47 water gun fight with Muammar Gaddafi and recreates a scene from Titanic with Idi Amin among others including Suddam Hussein and Mao Zedong.
American Airlines is creating a new campaign aimed at attracting business and first class travelers. This time the spotlight doesn't focus on the comfortable chairs, or the excellent service, but on the consumers. Through the tagline "Everyone is an Individual", the company aims to highlight a brand philosophy of understanding the individual flier.
Halloween is not really an ice cream holiday, but that doesn't mean you need to give up on selling it. So, says our ad of the month from Ben & Jerrys as they draw you to their Halloween-themed website.
At the beginning of the year, Heineken introduced a new global brand campaign with a film titled "The Entrance" (created by W&K). In the film, Heineken demonstrated a mystique-filled and desirable gentleman by making the ultimate party entrance. The spot includes various people gathered in a large mansion--one that seems to be briefly put on hold when the gentleman walks in. Everyone wants to see him, and he has a splendid time with each very unique individual he comes across.
When times are tough and people are anxious there are several ways that those people can be influenced. The country has certainly been going through a down turn in terms of economics and prosperity and people are feeling it. Some want to turn that anxiety into fear and blind rage to take advantage of others for their own ends. Others however want to channel that energy in a positive direction.