Displaying items by tag: ad of the month

Social media is an interactive and engaging marketing tactic that has the potential to launch new ideas and products to stardom. But, running a successful social media campaign isn’t as easy as it looks. Effective social media campaigns require planning, strategy, and careful execution. Below is an examination of a particularly good social media campaign followed by a look at a social media fail.

When Reddi-wip (a.k.a. ConAgra Foods) was looking for a new marketing campaign, they hired psychology professor, Sonja Lyubomirsky, to examine the current state of joy in the U.S. She found that 93% of Americans want more ways to experience joy. And 83% prefer small amounts of joy in their daily lives versus major joyous events.

Last Sunday, the Denver Broncos won Super Bowl 50 (pause for celebration). We are from Denver so of course we watched and celebrated the game, but we are still ad geeks at heart. As an advertising agency, we couldn't help ourselves so we watched the ads with the same vigor as the game.

Adweek reported that Star Wars: The Force Awakens shattered all other records when it hit $238 million in North American ticket sales on opening day. As a fan of the Star Wars franchise myself, I look at these numbers and think that it reflects on the quality of the movie itself.

REI is doing something radical this holiday season. They are closing all 143 stores on Black Friday, the biggest retail day of the year.

Memorable advertising should be original and creative, with an emotional hook. This month, Samsung has nailed this simple formula with their newest advertisement for their new Galaxy S6.

This month's ad of the month is brought to you by our lead designer, Jin Jintasawaeng, who stumbled upon this feel-good campaign from Samsung & Duyan Eller the other day.

We could easily post every commercial that ran during this year’s Super Bowl and give a nod to each of their glory, but since we always do an “Ad of the Month”, we’ll stick to just one

Check out this new promo to get attention for James Patterson’s new book, “Private Vegas.”

"Technologies evolve, but love is timeless"