Say Hello to “X”: A Top Branding Firm in Denver Reflects on Twitter's Dramatic Change

Have you noticed the recent changes in Twitter's branding? The social media giant has undergone a significant brand transformation in July 2023, and it’s a BIG one. Branding plays a crucial role in the success of any company, and Twitter is no exception. Our branding firm in Denver was shocked to hear the news of a rebrand and we have some insights to share on the big change.

Every brand needs a logo. That's business 101. But that doesn't mean every logo is amazing. There are some exceptional logos and some good ones, but there are also plenty of terrible logos out there today. So, how do you make a logo memorable, impactful, and iconic? As experts in logo design in Denver, we're here to share our insights on this topic.

Today we’re incredibly happy to announce the beginning of yet another ongoing partnership. Thanks to a referral from our clients over at Braincode Centers, FiG has recently begun working with Dr. Jeffrey McWhorter. For years, Dr. McWhorter has been leading the way in Denver’s chiropractic space, as he has offered innovative treatments for chronic neurological conditions. Dr. McWhorter wanted to make his cutting-edge treatments more widely available for Denverites. He started down that path by founding McWhorter Chiropractic and Neurological Rehab (CNR) this year. To jumpstart his business, McWhorter reached out to FiG for the expertise that only our Denver branding firm could provide.

In one of the first tangible representations of progress in the reformation of American cricket governance in the wake of USACA's expulsion at the ICC annual conference in June, ICC Americas has announced that the new governing body being formed to replace USACA will be known as USA Cricket. A new logo representing the new governing body was unveiled on Sunday on the 173rd anniversary of the first international sporting contest between the USA and Canada held in New York City on September 24, 1844.

The UNLV Rebels (University of Nevada, Las Vegas) have one of the most recognized brands in college athletics, with a rich history that’s inextricably tied to the university’s iconic hometown of Las Vegas.

In partnership with design firm Adrenalin, the sports marketing division of Real FiG Advertising + Marketing, UNLV today unveiled a refreshed spirit mark that captures both the evolution of its athletics brand and the pride the university has in its dynamic community.