Displaying items by tag: Digital Marketing Strategy

The news cycle never stops, especially for big tech. The larger US tech companies are constantly evolving, and they may be on the verge of another monumental change. Government probes into the business practices of those tech companies may have huge implications for the future of online advertising. More specifically, these probes may have ripple effects on Google Ads marketing near Denver. As an Adwords agency in Denver, we wanted to examine these investigations and how they may impact Adwords marketing near Denver.

The world of advertising is constantly evolving and search engine ads are no exception. From auction process changes to data privacy concerns, search engine advertising can be confusing. If your pay-per-click (PPC) ads aren’t on the right search engines, you won’t get the results you need. The search engine you choose can influence the effectiveness of your PPC in Denver. It’s important to know how advertising changes across search engines.

Practically every business has the same goal: improve their ROI. But, it’s easier said than done. Thanks to the rise of technology and improved market accessibility, competition has only gotten stiffer. Search engine optimization (SEO) may have been optional in the past. Not anymore. SEO is an integral part of any marketing strategy and if you want to stay relevant in today’s local market, you need to work with a leading SEO agency in Denver.

FiG is, once again, very excited to announce one of our newest partnerships with Fountainhead Commercial, a commercial real estate brokerage business. Business founder and owner, Lowrey Burnett, has almost 20 years of experience in the real estate industry and has branched out on his own, founding Fountainhead Commercial this year. He was very eager to get their marketing started and approached FiG due to expertise in brand development, Denver web design, search engine optimization, and much more.

We are so excited to announce our new partnership with The Bounce Place, a business dedicated to creating safe, fun, and exciting indoor playgrounds for young children. The owners, Bruce and Michelle, had realized that larger trampoline parks and play areas were usually environments that prioritized the needs of larger, more active “big kid” audiences, which meant those trampoline parks were unsafe and frightening for younger ages.

For the past 116 years, Nordstrom has been considered to be one of the top luxury department stores in the world and one of the top retail marketers. The company has spent decades refining its customer service model, which has resulted in strategies such as offering top-of-the-line store associates who are willing to go to any length to satisfy customers.

Davidsons Liquors in Highlands Ranch has been our client since 2013 when they initially hired us to perform market research for them. Eventually, we helped them develop a new brand identity which included building a new website.

Ask any marketing agency employee what they enjoy doing most, and many will tell you that branding a new company is a highlight of the job. Brand development can include everything from the market research to the name to the logo design, to the tagline, to the letterhead, business cards, and website design and development.

Over the last few years social media has become firmly implanted in our society. Like the phrase “Google It”, the phrase “Facebook It” has become equally important. “Message Me” or “PM me” now means find me on Facebook or Twitter and not one of 10 or more platform dependent instant messaging services. Social media is here to stay and as a result, each and every business on this planet needs to look at ways to morph social media into their business.

Have you sat down and had a long talk with yourself about what social media engagement really means to your business? We are not talking about the ROI and social media analytics here. FiG is trying to find that elusive spark that will help you begin true engagement with your customers. The crucial numbers will generally follow that spark.