Displaying items by tag: creative advertising

The end of an era is finally here. Whether you’ve been a passionate fan since the first book was published or you’ve never seen an episode, you are probably aware that the groundbreaking HBO series “Game of Thrones” is officially coming to an end. And although people continue to speculate who will end up on the throne by the end of series finale, different creative advertising campaigns for GoT have been fighting their own battles for their time in the spotlight.

Adweek reported that Star Wars: The Force Awakens shattered all other records when it hit $238 million in North American ticket sales on opening day. As a fan of the Star Wars franchise myself, I look at these numbers and think that it reflects on the quality of the movie itself.

REI is doing something radical this holiday season. They are closing all 143 stores on Black Friday, the biggest retail day of the year.

What a painful Super Bowl game that was... Thankfully we were provided a bit of entertainment during the commercial breaks with everything from the good, the bad, and the “they really spent money on that?”

It’s been a long year of ads - the good, the bad, the ugly, and the awesome - and this month for our ad of the month, we decided to reflect on some of FiG’s advertising work as well as share a few of our favorites created by others this year.

If you are not overly aware of the exact day that Ron Burgundy will grace us with his presence on the big screen, then you probably live under a rock, because the film’s social marketing effort is off the charts.

Thanks to General Electric, science enthusiasts worldwide were able to participate in a virtual science fair earlier this August. For months now the company has been promoting quick six second snippets of science-related videos using the hashtag #6SecondScience.

No more mascots? This seems to be one recent trend for fast food chains, as updates are made to their long standing brands due to challenges they are facing in the industry.

The shop-till-you-drop folks of this world are dancing in the streets over their ever changing world of fun: retail shopping. The shop-if-I-have-to folks, have encouraged retail establishments to take “mail-order” to a new level.

Dove has been in the lead for women's cleansing products from the start when they created the Dove Beauty Bar in 1957. They are positioned as being rooted in and committed to listening to women while building self-esteem and inspiring them to reach their potential.