Displaying items by tag: Social Media

Friday, 15 November 2013 07:59

Social Update: Instagram Launches Ads

One year after being acquired by Facebook, Instagram is getting the ad treatment. Like most other social networks, companies are flooding users feeds with ads, or “sponsored” posts and tweets, and now we will have sponsored photos.

Friday, 20 September 2013 08:38

Is the Term “Social Media” Outdated?

Have you ever stopped to really scrutinize the phrase “social media?" We've been using the terminology for years (coined in the 1990s at AOL according to Forbes), but think about how much the meaning of it back then has changed with the use of social platforms throughout the years.

Published in FiG Marketing Thought
Wednesday, 21 August 2013 11:01

GE's #6SecondScience Vine Campaign

Thanks to General Electric, science enthusiasts worldwide were able to participate in a virtual science fair earlier this August. For months now the company has been promoting quick six second snippets of science-related videos using the hashtag #6SecondScience.

This spring, FiG Advertising partnered up with the National Sales Association to help boost excitement around their National Sales Conference: The Art of Sales, which was held in Denver, June of 2013.

Published in Social Media Marketing
Thursday, 20 June 2013 10:57

Social Media Update: Facebook and Instagram

It seems like social media platforms are updating as much as Apple products these days. App updates with new layouts and features are popping up in my iPhone App Store almost daily, and today is no different.

Published in Social Media Marketing

There is no denying that television advertisements have been and still are successful. However, according to a recent survey by digital video advertising agency BrightRoll, a new form of video advertising is taking the lead.

Overshadowed by the news of Yahoo’s purchase of Tumblr, another big merger seems to linger under the radar. GrubHub and Seamless, two startups used for ordering restaurant takeout, have announced that after years of existing as competitors they will merge to combine forces.

Wednesday, 17 April 2013 03:45

Vine: We Get It

It was only a few months after Facebook purchased Instagram, wanting to secure the #1 spot for photo sharing, when rumors began to surface of Twitter dabbling in video. In October 2012, Twitter acquired the New York startup Vine and come January 24th, released the standalone Vine app.

Published in Social Media Marketing
Friday, 29 March 2013 03:54

In 2013, Give Google Plus for Brands a Chance

You are surviving, even happy about, your company's Facebook experience, your employees love to help with Twitter (and are doing a great job!), and you know you need Google + (aka G+) for the search engine ranking advantage it provides, but it just seems like all your social contacts are not there...isn't that reason enough not to move the company onto Google Plus for Brands?

Published in Social Media Marketing
Tuesday, 29 January 2013 03:42

Twitter and Value in Social Advertising

The benefits of using social media continue to grow as the number of social networks and their social opportunity increase. One of the benefits most relevant to the advertising and marketing industry is the wealth of consumer data that can be gathered.

Published in Social Media Marketing
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